Methodology
How the WWG Rating works
One number, four independent kinds of evidence. No placement fees, no pay-to-rank — the rating moves only when the data does.
Editorial
35%Our editors' assessment — has a named editor been there, does the venue meet the WWG standard, and how does it compare within its city?
Source: WWG editorial reviews and venue vetting
Customer
30%Public customer ratings, statistically adjusted: a 4.9 from a dozen reviews counts for less than a 4.7 from two thousand. Small samples are shrunk toward the category average until the venue has earned its number.
Source: Google Business Profile ratings and review volume
Search
20%Organic search footprint — how many treatment and condition searches the venue actually ranks for, log-scaled so hotel-brand domains don't drown out specialist clinics.
Source: Organic keyword and traffic panels, refreshed with each snapshot
AI visibility
15%Whether AI assistants recommend the venue when travelers ask for the best options in its city — a growing share of how people actually choose.
Source: A standing grid of prompts run against major AI assistants
The fine print
- Every venue’s evidence is shown on its page — the ratings, the review themes, the search footprint, the AI answer checks. We call them the receipts. You should never have to take a score on faith.
- When a component hasn’t been measured yet for a venue (for example, our AI-visibility panel hasn’t run for its city), it is excluded and the remaining weights are rescaled — a missing measurement is not a zero.
- Ratings are computed per city from a dated data snapshot (current snapshot: 2026-07-02)and refresh as new snapshots land. A venue’s number can go down as well as up.
- Venues cannot pay to change a rating. Featured placement and partnerships are labeled and never touch the score.